IGO Promo, a leading player in personalized promotional products, faced the challenge of an outdated e-commerce platform that hindered growth and innovation. To secure its digital future, IGO Promo decided to migrate to Intershop CaaS. This transition has resulted in a more stable, scalable, and efficient platform, positioning the company for seamless expansion and future growth.

IGO Promo had been running on the robust Intershop platform for years, but the outdated version no longer met the e-commerce company’s growth ambitions. Technical limitations, stability issues, and a complicated integration with essential systems like Adyen were hindering operations. The existing architecture provided limited flexibility, making it difficult to implement new functionalities for their e-commerce platform. To support international growth, a modern and scalable e-commerce infrastructure was necessary.

IGO Promo made the strategic decision to migrate to Intershop CaaS, allowing them to leverage advanced B2B features in combination with Microsoft Azure’s powerful cloud infrastructure. This transition not only improves performance but also provides a flexible and future-proof e-commerce platform that is easy to maintain and scale.

During the migration, the existing architecture was thoroughly mapped and optimized. Legacy code on Java version (JDK7) was successfully upgraded, and the monolithic structure was replaced with a flexible microservices architecture. The product configurator was rebuilt, and tax rules were optimized with a more efficient surcharges approach. Additionally, digital assets are now securely stored through Azure Files and Azure Blob Storage, ensuring better manageability, scalability, and security for their e-commerce platform.

With this upgrade, IGO Promo is well-prepared for future growth and international expansion.

After migrating to Intershop CaaS, IGO Promo is experiencing a more stable and faster e-commerce environment, directly improving the customer experience. The webshop now performs optimally and seamlessly supports planned international expansion.

In addition, internal processes have become significantly more efficient. Import processes that previously took an entire night are now completed in a fraction of the time. This provides IGO Promo with more room for further optimization and the ability to expand into new channels, further enhancing their growth potential.

With Intershop CaaS, IGO Promo has laid a solid foundation for future growth. The next step is the upgrade to the latest version of Intershop in 2026, which will include the implementation of a headless front-end and a Progressive Web App (PWA). These enhancements will provide an even more flexible and user-friendly webshop, enabling IGO Promo to strengthen its competitive position and further optimize the customer experience.