Åhléns, the leading Swedish brand dating back to 1899, has a remarkable legacy that has grown over the years. With a network of department stores spanning the country and a vibrant online store at www.ahlens.se, Åhléns has become synonymous with abundant choices. Offering over 1000 carefully curated brands and services across categories like beauty, home decor, fashion, and children's products, they continuously inspire customers and help them fulfil their wishes and dreams. With an impressive annual revenue of 4.3 billion and a talented team of around 3,000 employees, they welcome as many as 60 million visitors annually.

However, in 2019, Åhléns found themselves at a critical point in their e-commerce journey. Despite running their webshop on Intershop since 2015, they sought ways to strengthen their online presence and grow their digital platform.

The challenge was crystal clear: Åhléns needed extra support and expertise to unlock the full potential of their Intershop-based online store. In their quest for the perfect partner for this crucial mission, Intershop pointed Åhléns in the direction of Fenego, their top-tier partner and expert in Intershop implementations. Fenego prides itself on offering tried-and-tested solutions and expert guidance in e-commerce, making them the perfect match for Åhléns to achieve their ambitions.

At the same time, Åhléns set their sights on three key objectives: integrating Adyen as their payment provider, transitioning to a headless backend, and setting up a marketplace via Mirakl. With Fenego by their side, Åhléns could pursue these ambitious goals and elevate their e-commerce platform to new heights.

To elevate Åhléns' e-commerce platform to new heights, they underwent a comprehensive transformation. Transitioning from a traditional monolithic approach to a modern, flexible headless backend solution, they have empowered efficient management and updates of website content and functionality. This enhancement has significantly boosted overall performance and flexibility.

Åhléns implemented integrations with various software tools to enhance the customer experience.

Åhléns utilized Mirakl to establish a thriving marketplace where external sellers could offer their products. This not only expanded choices for customers but also resulted in significant revenue growth.

Streamlining the return process was a crucial move for Åhléns. By automating complex procedures, Åhléns increased the level of automated return processing from about 50% to an impressive 95%. Customers can now return products quickly and efficiently, resulting in a significant increase in customer satisfaction.

This series of thoughtful improvements propelled Åhléns' e-commerce to unprecedented heights. The result? A seamless, flexible, and customer-centric e-commerce experience that positions Åhléns at the forefront of the industry. This transformation not only strengthened their online presence but also laid a solid foundation for future growth and innovation. At Åhléns, it's not just about what they sell but also about how they present it to their valued customers. The future of e-commerce looks bright, and Åhléns is ready to continue this exciting journey.

Embarking on an innovative journey towards a fully composable architecture, Åhléns is leveraging cutting-edge headless backend solutions and integrating top-notch technologies to shape the future of retail. With a vision set on transforming their storefront application into a modern masterpiece with enhanced user experience, Åhléns is poised to revolutionize the shopping experience. Their relentless pursuit includes a comprehensive revision of all components, paving the way for a truly composable commerce platform designed to cater to the evolving needs of their customers. Stay tuned as Åhléns redefines the future of retail, one innovative step at a time.

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