Seamless usability and innovation

Huisman portal redesign

Huisman, a global leader in heavy construction equipment, is committed to driving innovation—not just in their cutting-edge products but also in their digital tools. To enhance customer support and streamline internal operations, Huisman unveiled an optimized myHuisman portal. Consider the following improvements:

  • A clearer and more efficient ordering process

  • Strengthened communication between Huisman and their customers

  • Improved search functionality

Fenego, alongside UX expert Okapion, proudly contributed to this ambitious project, powered by the robust Intershop platform.

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Challenge

Enhancing a strong foundation

The existing myHuisman portal provided a solid framework, but Huisman identified opportunities to improve the user experience. Customers expressed a desire for faster, more intuitive access to essential features like quote requests, approvals, and technical documentation. Additionally, there was a clear need for a future-proof platform that could adapt to emerging digital innovations.

The challenge? Build upon the strong technical foundation of the Intershop platform while delivering a modern, user-friendly design.

Solution

Samenwerken aan een gebruiksvriendelijker platform

Fenego collaborated closely with Huisman’s digital team and Okapion to design a platform that is both user-centric and future-ready. Together, we introduced several key enhancements:

Improved "saved shopping cart"

Effortless order-saving and management

Smart ticketing system

Streamlined support requests within the knowledge base

Optimized equipment selector

Accelerated and more accurate filtering of portal content based on the selected equipment

Enhanced search interface

Smarter, multi-faceted search capabilities

By addressing specific user needs and optimizing workflows, the portal now better serves both Huisman’s customers and internal teams.

Result

A powerful customer-focused portal

The new myHuisman portal is clearer, faster, and more user-friendly, positioning Huisman for future growth. Customers now enjoy streamlined access to essential tools such as quote requests and approval management, while Huisman benefits from improved operational efficiency and extended equipment lifespans.

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Future

A partnership for ongoing innovation

The launch of the optimized portal marks a significant milestone in the ongoing collaboration between Fenego and Huisman. We continue to work closely together to enhance and refine their digital platform, ensuring it evolves to meet future demands. With a strong foundation in myHuisman and a shared commitment to innovation, we’re proud to support Huisman’s digital transformation journey, empowering them to deliver even greater value to their customers.

Explore the full story in our Huisman Case Study.

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