Thursday, March 20, 2025 | 2:00 PM – 8:00 PM | Vanderlande Industries HQ, Veghel, Netherlands

AI is reshaping B2B commerce, enabling hyper-personalized buyer journeys, predictive customer insights, and operational efficiency at an unprecedented scale. But how do you harness this potential while navigating challenges like ethical AI, sustainability, and digital scalability?

During B2B Frontrunners LIVE – Experience Vanderlande, organized by Intershop, Fenego, and Vanderlande, you will discover the 10 commandments for C-level success in an AI-driven world. Learn how leading companies like Vanderlande and Intershop leverage AI to elevate their digital strategy. Get ready for an exclusive and interactive afternoon filled with insights, strategies, and practical tools to accelerate your digital transformation.

2:00 PM – Welcome & Introduction: B2B Frontrunners 📌 Markus Dränert, COO, Intershop & Christophe Joos, CCO Xplore Group

2:15 PM – Vanderlande’s Digital Commerce Vision & Strategy 📌 Huub Peeters & Jelmer Slob, Vanderlande Industries

2:45 PM – AI & B2B Commerce: The 10 Commandments for Success 📌 Mieke De Ketelaere, AI Thought Leader & Adjunct Professor, Vlerick Business School

3:45 PM – Networking Break

4:00 PM – Workshop: Turning AI Strategy into Action 📌 Tobias Giese (Intershop) & Jens van Hal (Fenego)

5:00 PM – Exclusive Tour: Vanderlande Innovation Center

6:00 PM – Dinner & Networking

7:00 PM – Wrap-Up & Key Takeaways 📌 Tobias Giese, Intershop

8:00 PM – Event Conclusion

Experienced leaders in digital transformation and AI-driven commerce. Christophe Joos, CCO of Xplore Group, specializes in digital strategy, e-commerce, and technology adoption, helping businesses navigate and thrive in an ever-evolving digital landscape. Markus Dränert, COO of Intershop, drives global commerce strategy and AI innovations, leveraging his background in digital commerce and fintech to launch award-winning cloud solutions and accelerate AI adoption in B2B commerce. Together, they will kick off the event with their vision on the future of AI in B2B commerce.

Renowned AI expert and thought leader with over 30 years of experience at top companies like IBM, Microsoft, SAP, and SAS. As an author, keynote speaker, and professor at Vlerick Business School, she specializes in AI strategy, ethics, and digital transformation. Mieke provides invaluable insights into the risks and opportunities of AI, helping businesses navigate the future with confidence. In 2024, she was named "IT Person of the Year" in Belgium.

Leaders in the digital transformation of Vanderlande’s spare parts commerce. At Vanderlande Industries—a global powerhouse in logistics automation serving airports, warehouses, and parcel sectors—Huub and Jelmer leverage AI and data-driven insights to elevate customer experience and operational efficiency. With expertise in aftermarket strategies, they’ll share how Vanderlande harnesses advanced technologies and Intershop’s commerce platform to innovate and optimize their spare parts management, setting new standards in the industry.

Expert moderators of the hands-on workshop. Tobias Giese, Executive VP of Product Marketing at Intershop, brings extensive knowledge of AI-driven personalization and digital commerce innovation. Jens van Hal, Business/Functional Lead at Fenego, excels at turning emerging technologies into actionable solutions. Together, they will guide participants in developing concrete strategies for AI-powered digital transformation.